I strongly believe in design thinking!Being a product designer and UX evangelist at heart I craft engaging experiences for web.I define missions statements, features, user flows, information architecture. I conduct user interviews and recommend workflow or design changes to better meet the user's mental model. My goal is to foster user interaction and brand loyalty.
I have helped clients like AT&T, Apple, Barclays, Chubb Insurance, Erie Insurance, MTA, Rovi Corp, UMUC, etc. with some of their biggest digital makeovers.
When I am not working, I enjoy playing badminton or relax on the beach. I am based out in New Jersey, but originally from Hyderabad, India. The city of famous Hyderabadi biryani.
What keeps me awake these days…
How can I bring gamification, persuasion, emotion, and trust techniques into mainstream banking applications?